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Kati Patang in the Media

Shantanu Upadhyay and Lalit Kumar on the Best Media Info podcastFeatured
Best Media Info

Shantanu Upadhyay gets candid about leaving BCG to build Kati Patang, unpacking the founder journey, business realities and economics of scaling a premium beer brand in India.

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10 articles
Shantanu Upadhyay, MD and CEO of Kati Patang

Kati Patang’s Shantanu Upadhyay on premiumization, regulation, and brand power

Storyboard 18

Kati Patang’s MD & CEO Shantanu Upadhyay says, ‘We cannot rely on traditional advertising, which in many ways works in our favor. Competing with multinational ad budgets is not our game. Instead, we focus on communities, subcultures, and experiences.’

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A Kati Patang pint outside an English pub

Beer brand Kati Patang acquires Agnetta International for Rs 3.5 crore

ET Retail

Kati Patang Lifestyle has acquired Agnetta International for Rs 3.5 crore. This move marks a significant step in the company's strategy beyond beer. It expands Kati Patang's portfolio into premium lifestyle beverages. Agnetta International brings a range of international wines and spirits. The acquisition strengthens Kati Patang's position in the growing alcoholic beverage market.

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The stone-walled interior of Chadlington Brewery

Delhi’s Kati Patang takes control of UK brewery and pub

Asia Brewers Network

The Indian brewer has upped its stake to a controlling 51% in CHADKP Holdings Ltd, owners of Chadlington Brewery and The Tite Inn in the scenic tourist area of the Cotswolds in England.

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